36. 5 Ways Technology Is Helping Home Buyers and Sellers in Richfield MN

Real Estate technology in Richfield MN

The real estate industry of today has evolved considerably. From relying primarily on sources such as magazines and newspapers to generate leads, potential home buyers and sellers have discovered a new platform on which the real estate industry has begun to flourish. The Internet.

Be it for putting up “For Sale” adverts or even scouting out potential home buying leads, online platforms have become the go to centers for both home buyers and home sellers. However, technology is developing so rapidly, such that the use of a simple website is no longer sufficient for one to flourish within the real estate industry. Read on to learn more about the 5 ways technology is helping home buyers and sellers in Richfield. 


Technology is helping home buyers and sellers in Richfield through the use of specialized software applications. While there is a significant initial investment in money and time, mobile or computer apps allow you to generate leads at all hours of the day. This, coupled with the fact that almost everyone has a mobile phone or smart device, provides your potential customers with an easy method of interacting with both you/your company and the houses you intend to buy or sell.

Distance Doesn’t Matter

Technology allows for a much wider audience, both for home buyers and home sellers. Due to the fact that online platforms eliminate distance as a barrier, real estate transactions can now take place all over the country. This helps home buyers and sellers in Richfield get their offers into just the right person’s hands, despite their current location. In addition, there are now apps and programs that can target your desired property or bring a buyer to your virtual door step at any time of the day or night, without disturbing you or your lifestyle. 

Smart Marketing

As data-driven marketing has increased in precision, savvy players in the real estate industry are now using technology to reach out to their specified target demographics. In this same way, technology can now help home buyers and sellers in Richfield. Because of the fact that nowadays, when someone wants to buy a house, they whip out their favored device and search out properties with their target specifications, it has become possible for home sellers to find their perfect customer. To do this, tech savvy sellers have to ensure that their homes stand out among all of their competition, when it comes to being listed online.

Image Is Everything

In order to reap the full benefits available for real estate professionals today, the best agents understand that they must take full advantage of the ways in which technology is helping home buyers and sellers in Richfield. A majority of buyers use technology as the initial step in “house hunting” ; they expect the highest quality of photos uploaded online, as well as quickly loading times. In the best of cases, home sellers even put up a 360 degree virtual touring capacity as well. Alongside this, it is fast becoming the standard to include a video of the property provided. This video is best made through the use of a drone. With drones, buyers are given tours both indoors and outdoors, rising up to allow a view of the entire property as well as the surrounding neighborhood.

Because of the prohibitive costs of professional equipment, you will want to have a reliable internet service provider and understand all of the steps involved in the process of getting your data uploaded.


The use of an e-signature or electronic signature ( a secure method of signing a real estate contract virtually) is yet another way technology is helping home buyers and sellers in Richfield who are not local. It would benefit you to become intimately familiar with the laws governing this technology when it comes to your specific transactions. Most especially when the risks may be high, you will want to be secure in the legitimacy of the transaction. It is never a bad idea to close in person where extremely large money exchanges may be involved, and circumstances allow. A word to the wise, if you are not sure about all the details regarding the use of e-signatures, you may wish to reach out to a professional in the real estate industry for assistance. 

We understand just how important it is to be on top of the game when it comes to the use of real estate technology. Here at FastPath Home buyers, we have all of this technology at our fingertips. We are here to help home buyers and sellers in Richfield; to learn more about how to use any of this technology, or what we can do for you, send us a message or give us a call at (612) 351-2384 today!